Creative intelligence that stays in the room

Know which content is worth posting before you spend on it.

Make better creative decisions before making more content.Critiqa checks your images and videos, spots what could hold them back, and helps you choose what to fix or test before you publish.

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Free Credits

one-time, no card required

Live

Demo cycle

illustrative interface timing, not a processing-time guarantee

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Performance Dimensions

every piece scored across all

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Expert Jury Members

unique perspectives per analysis

Real-time analysis

16 dimensions.
One sweep.

Every frame scored before you spend a dollar.
Watch the analysis unfold live.

61Hook Rate
84CTA Clarity
55Thumb Stop
Content being analysed
Narrative82
Emotional Pull78
Shareability80

The $100 Bet

A story about what one good brief is worth.

9:41

Available Balance

$104.32

Warning

Content budget: $100.00. Remaining balance after spend: $4.32.

Ready to publish

Your content
Publish & spend $100

THE STAKES

You have $100

One shot. One post. Every dollar counts when there's nothing left to test with.

Score your content before you spend

Free · No card required · Results before you spend

Built for every creative professional

Whatever you create,
Critiqa tells you what's wrong with it.

Not a shortcut. A forcing function. The scores surface the gaps. You decide how to close them, that's the part that makes you better.

Brands & Ecommerce

Stop spending budget on creative that was never going to work.

Every post you publish without checking is time and money at risk. Critiqa scores your content across 16 dimensions before you spend a single dollar on it.

Hook Strength
84
CTA Clarity
61
Scroll Trigger
77
Retention
53
Content CreatorsSmall BrandsCreator Teams
Small Brands & Teams

Replace "I think it's good" with a scored, structured verdict.

Taste is not a plan. Critiqa gives every content decision a data-backed case, jury-reviewed from 6 expert perspectives.

A−

Creative Dir.

B+

Strategist

A

Growth Lead

B+

Copywriter

A−

Brand Lead

B

UX Lead

Small BrandsStudiosFreelancers
Creators & Influencers

Find out why some content stops the scroll and yours doesn't.

Hook power, thumb-stop rate, audio impact, pacing: the signals that separate viral from invisible are measurable. Critiqa maps exactly where your content wins and where it bleeds.

Hook peak
InfluencersUGC CreatorsContent Studios
In-House Teams & B2B

Replace subjective debates with a shared score everyone has to reckon with.

In-house teams drown in revision cycles and opinionated feedback loops. Critiqa runs every asset through the same 16-point framework. You still have to decide what to do with the score.

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In-House TeamsB2B BrandsEnterprise

How It Works

Three steps. One brutal truth.

01

Submit Your Content

Upload a video, image, or paste a URL. Any format. Any platform.

02

AI Scores 16 Dimensions

Hook, Retention, Narrative, CTA, Color Psychology, Scroll Trigger and 10 more. All scored 0 to 100.

03

Jury Delivers Verdicts

6 expert archetypes evaluate from their unique domain. One synthesis. One clear verdict.

The Creator

Build an accurate brief, not a rough idea.

Every brief comes out with the same depth a senior creative strategist would hand a production team: named formats with real hit-rate data, a positioning statement, a visual style direction, and a timestamped storyline, not a one-line hook and a hope.

01

Research

Pull what competitors publish, trending formats, and your own reviews into one digest, not a blank page.

02

Insights

Angles grounded in real tested hook and virality data, not generic marketing ideas.

03

Personas

Hypothesis-driven audience targets, not a stock persona template.

04

Concepts

Named, benchmarked content formats (Testimonial, Unboxing, Before and After), not a vague "make a video" brief.

05

Brief

Positioning, visual style, a timestamped shot-by-shot storyline, and a full production brief, ready to hand to a creator or shoot yourself.

See it in action

Watch Critiqa work
on real content, in real time

Drop it in. Any format, any platform.

URL, file upload, or direct link. Critiqa accepts everything - TikTok, Reels, YouTube, static images, carousels.

auto
01 - Submit
The Improvement Cycle

The Critiqa Loop.
Every result becomes better context.

Every dimension measured. Every jury member heard. Your creative's full truth in 60 seconds.

Upload
Step 01

Submit your creative

Video, image, GIF or URL. Any format, any platform. Takes 10 seconds.

Score
Step 02

16 scores + 6 verdicts

Every dimension measured. Every jury member heard. Your creative's full truth in 60 seconds.

Fix
Step 03

Reckon with the top 3 gaps

Critiqa names what is broken. You have to decide how to fix it. That is the thinking that makes the work better.

Re-analyse
Step 04

Measure the improvement

Upload the revised version. Compare side-by-side. Track your score rising loop by loop.

Illustrative example

A sample content walkthrough.
4 iterations of the Loop.

Started at 58 (a C+ with a weak hook and unclear offer). By Loop 3, the creative reached A territory. By Loop 4, every scored dimension had measurably improved.

Hook improved 41ptsCTA rewritten twiceOffer clarity fixedScore 58 → 91
C+
Original
B
Loop 2
A−
Loop 3
A+
Loop 4

Same post. 4 iterations. 58 → 91.

Choose the job, not the tool

From a useful question to a clear creative decision.

See what Critiqa reviews, how an evidence-aware brief is built, where AI production fits and what a controlled test can actually prove.

100 Free Credits to Start.

Turn evidence into the next
better creative decision.

Start with 100 free credits and use Critiqa across analysis, strategy, briefs, production, experiments, and learning.

FREE

100

Credits to start, no card

Use them wherever your creative work needs them.

  • 16 dimensions scored 0–100
  • 6 expert jury verdicts
  • Competitor intelligence
  • PDF report download
  • Top 3 priority fixes

100 free credits at signup, upgrade anytime!

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