01 / REVIEW BEFORE PUBLISHING
See what your creative is missing.
A structured review of image and video content before you publish. Critiqa examines creative choices such as the opening, message, proof and call to action, then organizes what to review or test. It does not predict sales or replace audience data.
The short answer / 01
What is AI creative analysis?
AI creative analysis is a structured assessment of the elements in an image or video, such as message clarity, visual hierarchy, hook, proof and call to action. It provides hypotheses about potential strengths and weaknesses; real audience performance still has to be measured.
An example / 02
A mobile image that buries its offer
Imagine a product post with a long headline in small type, a visible logo, and a call to action placed at the very bottom of the image.
Illustrative exercise — not an actual Critiqa score or customer result
01Visible observation
The headline is difficult to read at mobile size and the next step is not prominent.
02Working hypothesis
A reader might miss the offer before scrolling. This is an inference from the artwork, not a measured conversion loss.
03Recommended review
Simplify and enlarge the first message; move the action closer to the offer; recheck legibility at phone size.
04Controlled test
Keep offer, image, audience and placement constant; compare one clear headline treatment against the original when a fair test is feasible.
In practice / 03
From input to a better decision.
Supply the creative
Upload a supported image or video and select the relevant review context. File and route limits are shown by the application.
Inspect the report
Review the framework’s 16 dimensions, the summarized strengths and the most important issues. Read source observations separately from AI interpretations.
Choose the next decision
Correct an obvious issue, generate a better brief, or design a controlled test. If you have real performance data, use it to judge the result.
Useful distinctions / 04
What it can and cannot tell you.
Features beyond the basic review can depend on subscription entitlement and connected evidence.
Does a high creative score guarantee performance?
No. Audience response depends on distribution, offer, relevance, timing and many other factors. Critiqa’s scores are diagnostic judgments, not observed sales or a guarantee.
Can Critiqa examine both images and videos?
Yes, through supported analysis workflows. Accepted formats, size limits and advanced options vary by route and plan.
Are the expert reviews conducted by people?
No. The Jury, where available, is a set of AI role-based evaluation perspectives rather than independent human panels or biometric research.
Limits and evidence
- Scoring is model-informed judgment, not a measured creative experiment.
- Viewer attention maps and journey signals are directional inferences, not live eye tracking.
- Use actual account or experiment results before making claims about what worked.