Critiqa started as a consultancy project by Donalep, a creative strategy and brand consultancy. The team drew on its experience reviewing brand and content decisions. The question that kept coming up was the same: how do you know if a piece of content will work before you spend real time and money on it?
The usual answer was gut feeling and experience. A recurring practical problem was that teams often lacked a structured review before publishing and spending their budget.
Critiqa was built to help content creators and brands examine supported images and videos, identify potential weaknesses and decide what to improve or test before publishing.
Built for every creative professional
Not a shortcut. A forcing function. The scores surface the gaps. You decide how to close them, that's the part that makes you better.
Every post you publish without checking is time and money at risk. Critiqa scores your content across 16 dimensions before you spend a single dollar on it.
Taste is not a plan. Critiqa gives every content decision a data-backed case, jury-reviewed from 6 expert perspectives.
A−
Creative Dir.
B+
Strategist
A
Growth Lead
B+
Copywriter
A−
Brand Lead
B
UX Lead
Hook power, thumb-stop rate, audio impact, pacing: the signals that separate viral from invisible are measurable. Critiqa maps exactly where your content wins and where it bleeds.
In-house teams drown in revision cycles and opinionated feedback loops. Critiqa runs every asset through the same 16-point framework. You still have to decide what to do with the score.
How It Works
Upload a video, image, or paste a URL. Any format. Any platform.
Hook, Retention, Narrative, CTA, Color Psychology, Scroll Trigger and 10 more. All scored 0 to 100.
6 expert archetypes evaluate from their unique domain. One synthesis. One clear verdict.
See it in action
Review supported formats in the app, with limits that depend on the current upload workflow. Not every source or platform is supported.
Video, image, GIF or URL. Any format, any platform. Takes 10 seconds.
Every dimension measured. Every jury member heard. Your creative's full truth in 60 seconds.
Critiqa names what is broken. You have to decide how to fix it. That is the thinking that makes the work better.
Upload the revised version. Compare side-by-side. Track your score rising loop by loop.
Illustrative example
Started at 58 (a C+ with a weak hook and unclear offer). By Loop 3, the creative reached A territory. By Loop 4, every scored dimension had measurably improved.
Same post. 4 iterations. 58 → 91.
The Creative Jury
Every piece is evaluated by six deeply-calibrated expert archetypes. Each sees your work through a completely different lens. These are AI role-based evaluation perspectives, not six independent human reviewers or an observed consumer panel.
Exec Creative Director
Chief Marketing Officer
CX and Behavioral Psych
Content Strategist
Master Copywriter
VP Sales and Conversion
Full verdicts from all 6 unlock per analysis, plus a jury synthesis showing where they agree, where they clash, and what it means for your content.
16 Dimensions
We build customised versions of Critiqa for creator platforms, studios, and brands that need more than off-the-shelf. Your logo, your scoring dimensions, your jury, powered by our AI engine.
Rebrand Critiqa as your own creative intelligence tool. Share AI-powered reports under your own name.
Need dimensions beyond the standard 16? We build a scoring framework tailored to your niche, audience, or platform.
Integrate Critiqa's analysis into your creator management platform or studio workflow.
24h
Response time
100%
Custom builds
1:1
Dedicated support
No commitment · We respond within 24 hours · Custom pricing based on your needs
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