Last updated: May 2026
These Terms of Service ("Terms") govern your access to and use of Critiqa ("we", "our", or "the Service"). By creating an account or using Critiqa, you agree to be bound by these Terms. Please read them carefully.
Critiqa is an AI-powered creative evaluation platform that analyses advertising content across multiple performance dimensions and provides structured feedback. The Service is intended for professional and commercial use by individuals, teams, and organisations.
We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time with reasonable notice.
You must be at least 18 years old to use Critiqa. By agreeing to these Terms, you represent that you are of legal age and have the legal capacity to enter into a binding agreement.
If you are using Critiqa on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.
You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify us immediately of any unauthorised access or breach of security.
You may not share your account with others or create multiple accounts to circumvent plan limits. We reserve the right to terminate accounts that violate these Terms.
You agree not to use Critiqa to:
Your content: You retain full ownership of any content you upload to Critiqa. By submitting content, you grant us a limited, non-exclusive licence to process and analyse that content solely for the purpose of providing you with the Service. We do not use your content to train AI models.
Our IP: The Critiqa platform, scoring methodology, AI models, report templates, brand, and all associated intellectual property remain the exclusive property of Critiqa. These Terms do not grant you any right to use our trademarks, logos, or proprietary technology outside of normal use of the Service.
Reports: Analysis reports generated by Critiqa are provided for your internal use. You may share reports with clients or team members but may not resell or republish them as a standalone product without a white-label agreement.
Critiqa offers free and paid subscription plans. Paid plans are billed in advance on a monthly or annual cycle using Stripe. All fees are non-refundable except as described in our Refund Policy.
You may cancel your subscription at any time from the billing page. Access to paid features continues until the end of the current billing period; no partial refunds are issued for unused time unless required by applicable law.
We may change pricing with 30 days' advance notice. Continued use after the price change takes effect constitutes acceptance of the new pricing.
Critiqa is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including fitness for a particular purpose and accuracy of results.
AI-generated analysis is advisory in nature. We do not guarantee that following Critiqa's recommendations will improve ad performance. Creative decisions remain your sole responsibility.
In no event shall Critiqa's total liability to you exceed the amount you paid us in the 3 months preceding the claim.
You agree to indemnify and hold harmless Critiqa and its officers, employees, and contractors from any claims, losses, or expenses (including legal fees) arising from your use of the Service, your content, or your breach of these Terms.
These Terms are governed by the laws of Ireland. Any disputes arising from or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of Ireland.
We may update these Terms from time to time. We will notify you of material changes via email or an in-app notice at least 14 days before the changes take effect. Continued use of the Service after the effective date constitutes acceptance of the revised Terms.
Questions about these Terms? Reach out via our contact form or visit our FAQ.